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Technology Stocks : XM Satellite Radio Holdings Inc. (XMSR)

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From: B.K.Myers	8/2/2006 12:15:51 PM
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Google, XM Satellite Radio in ad deal AUG. 2 8:44 A.M. ET Online search engine Google Inc. said it reached a deal with XM Satellite Radio on Wednesday to have its commercial advertising available on the radio service's non-music channels. Terms of the deal were not disclosed. As part of the agreement, Google's AdWords' customers will be able to use the dMarc media network (http://www.dmarc.net) to place terrestrial and satellite radio spots once the platform is integrated into AdWords. The integration is planned for the fourth quarter. Google acquired dMarc in January. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to buy and track their campaigns on terrestrial and satellite radio. Google's technology automatically schedules and inserts advertising across XM's non-music commercial channels, helping to increase revenue with new advertisers, while decreasing the costs previously associated with processing advertisements. businessweek.com

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