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Strategies & Market Trends : New India

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From: samtrader	8/2/2006 3:48:02 PM
	of 608

"Adult" video lands MTV India in hot water By Nyay BhushanTue Aug 1, 3:15 AM ET MTV India has been rapped by the local regulatory body for showing adult material on its network. The Indian Information and Broadcasting Ministry ordered MTV India to run a scrolling message over the weekend stating that the network had violated rules by broadcasting a music video from an Indian film that had received an "Adult" certification by the Central Board of Film Certification. The film, "Aashiq Banaya Aapne" (You Made Me a Lover) was given an "A" certificate -- as was its promo video -- an MTV India spokesperson confirmed Monday. "Usually, producers re-edit a promo video for broadcast if it has been given an "A" certificate but this did not happen in this case," the spokesperson said. The video was later pulled off heavy rotation. In recent months, the I&B Ministry has tightened the programming rules for music channels -- which have been criticized for showing raunchy videos of remixed popular Bollywood songs. Reuters/Hollywood Reporter

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