Omniture Outlines Seven Steps for More Effective Search Engine Marketing
biz.yahoo.com
Thursday August 10, 6:20 pm ET
The Leader of Online Business Optimization Enables a New Class of Marketers Who Are Combining Web Analytics With SEM Practices
OREM, UT--(MARKET WIRE)--Aug 10, 2006 -- Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today introduced a guide that outlines seven steps for improving search engine marketing (SEM) effectiveness. Developed by a team of SEM experts and practitioners, Omniture outlines analytics-based best practices for a new class of smarter search marketers (aka 'Smarketers') who have the skills, the tools and the insight needed to drive higher levels of ROI from their keywords.
The guide, 7 Advanced Steps to Effective Search Marketing, describes strategies designed to increase the effectiveness of companies' SEM activities -- whether organizational objectives are to increase sales, leads, orders, or traffic. The steps outlined in the guide include:
Step 1: Refine Keyword Bids
Step 2: Target Ideal Positions
Step 3: Optimize Ad Copy
Step 4: Select the Right Keywords
Step 5: Use Specialized Matching Options
Step 6: Leverage Contextual Campaigns
Step 7: Monitor Against Click Fraud
"A whole new class of marketers has emerged who aren't just bidding on the number of clicks generated by a keyword, but who are beginning to understand how keywords impact profit, revenue and sales," said Gail Ennis, senior vice president of marketing at Omniture. "As a result, these SEM innovators are increasing marketing effectiveness, generating higher returns for their companies, and becoming more successful within their organizations."
For additional details about improving SEM results, click here to download the complete guide: 7 Advanced Steps to Effective Search Marketing |
