Bravo! Foods Announces the New York Launch of Bravo! Blenders
NORTH PALM BEACH, Fla., Aug. 15 /PRNewswire-FirstCall/ -- Bravo! Foods International Corp. (OTC Bulletin Board: BRVO - News), a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milk drinks and other beverages announced the launch of Bravo! Blenders(TM) in the New York Metro area. Bravo! Blenders(TM) are a delicious and innovative, lactose free meal replacement beverage that has the all the energy boosting goodness of milk and is fortified with 25% more protein than regular milk. Bravo! will be aggressively marketing Blenders(TM) to the retail trade in the New York Metro area.
Bravo! will launch Blenders on September 18, 2006 in the New York Metro area. Blenders(TM) will be distributed in this market by F&V Distributors, a wholly owned subsidiary of Ferolito and Vulatggio and Sons, the innovative producer of Arizona Iced Tea. F&V's sales force will be supported by a strong public relations effort. Bravo! will also be holding sampling events for Blenders(TM) during the morning and afternoon commute times in such venues as Grand Central Station, Penn Station and the Wall Street Area. Additional spontaneous samplings throughout Manhattan will be held over the course of three days.
Bravo! Blenders(TM) have fewer calories than many popular weight control beverages and ready-to-eat meals. Produced aseptically, Bravo! Blenders(TM) do not need to be refrigerated and have a shelf life of 11 months. Blenders(TM) can be enjoyed cold out of a deli refrigerator or at home for breakfast, lunch and dinner as well as a mid-afternoon energizing "pick-me- up."
Roy Warren, Bravo! Foods International's Chief Executive Officer, commented, "We are excited about the introduction of Bravo! Blenders into the New York tri-state market and have positioned the introduction with numerous sample tasting events and promotions. We believe Bravo! Blenders will be widely accepted and become a favorite of the New York consumer."
About the Company
Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers® and Bravo!(TM). Bravo!'s Slammers® products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.
Many of Bravos! Foods' Slammers® lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, and MD Enterprises (Moon Pie®), providing superior name recognition packaged with quality, great-tasting drinks.
On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers® Masterfoods line, as well as the Bravo! Slim Slammers® and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo!
For more information, visit: bravobrands.com .
Investor Relations Contact:
Integrated Corporate Relations
Kathleen Heaney (203) 803-3585
Company Contact
Jeffrey J. Kaplan, Chief Financial Officer
(561) 625 1411 |
