American Technology Corporation's HSS(R) Directed Sound Giving Voice to OfficeMax In-Store Digital Signage Network
SAN DIEGO--Aug. 17, 2006--
American Technology Corporation (ATC) (NASDAQ:ATCO), a leading innovator of directed sound products and solutions, today announced that digital signage solution provider, ADFLOW Networks, is expanding its HSS(R)-enabled in-store digital signage network installations with national office products and services leader, OfficeMax. The OfficeMax digital signage network features ATC's award-winning HSS directional sound technology, branding and advertising content, and a live CNN satellite feed to inform and entertain customers without disrupting their shopping.
OfficeMax retained ADFLOW Networks in 2005 to establish a digital signage network in large-format OfficeMax Advantage stores across the U.S. With the success of the initial deployment, ADFLOW is extending the network to include select mid-sized stores as well.
"Content is delivered through two high-resolution 40-inch LCD panels and two HSS units mounted within an eye-catching menu board located in the high-traffic printing service areas of the stores," said Wayne Ruttle, vice president of ADFLOW Networks. "To date, we've installed this system in select OfficeMax locations across the country. We have more than 120 new locations scheduled for installation over the next twelve months."
"We are excited to be working with ADFLOW and other channel and distribution partners on an increasing number of HSS-enabled retail-based digital signage network installations," commented Bruce Gray, ATC's vice president of commercial sales. "HSS provides in-store networks the critical feature of directionality to ensure that customers clearly hear the audio content while keeping the sound confined to a selected listening area."
ATC's patented HSS products offer display-point sound that is so focused that only the intended listener hears the audio content emanating from the system. HSS provides consistent virtual listening areas without the variability in sound intensity that is common in conventional loudspeakers.
About American Technology Corporation
American Technology Corporation (ATC) (NASDAQ:ATCO) provides directed audio solutions that place clear, highly intelligible sound exactly where needed. ATC's breakthrough HyperSonic(R) Sound, NeoPlanar(R) and revolutionary Long Range Acoustic Device (LRAD(TM)) product lines make up the core of an expanding portfolio of directed sound products and technologies. For more information about the company and its technologies and products please visit our web site at www.atcsd.com.
About ADFLOW Networks
ADFLOW Networks is simplifying digital signage by converting browsers into buyers with their dynamic digital signage and kiosk network solutions. ADFLOW Networks provides dynamic digital media solutions that leading retailers are using to deliver messaging to their customers where it matters most: right at the point of purchase. Best of all, the ADFLOW Dynamic Messaging System(TM) requires no costly IT investment or resources to implement. For more information on ADFLOW Networks please go to www.adflownetworks.com.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act. You should not place undue reliance on these statements. We base these statements on particular assumptions that we have made in light of our industry experience, the stage of product and market development as well as our perception of historical trends, current market conditions, current economic data, expected future developments and other factors that we believe are appropriate under the circumstances. These statements involve risks and uncertainties that could cause actual results to differ materially from those suggested in the forward-looking statements, including but not limited to, the completion and satisfactory performance of the OfficeMax HSS installations, the performance of our management team, market acceptance of our directed sound technologies and products, entry of competitors, the possibility our intellectual property protections will not prevent others from marketing products similar to or competitive with our products, potential technical or manufacturing difficulties that could delay product deliveries or increase warranty costs, and other risks identified and discussed in our filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof. Future results may differ materially from our current expectations. For more information regarding other potential risks and uncertainties, see the "Risk Factors" section of the company's Form 10-K for the year ended September 30, 2005 and the company's Form 10-Q for the quarter ended June 30, 2006. American Technology Corporation disclaims any intent or obligation to update those forward-looking statements, except as otherwise specifically stated.
American Technology Corporation Bruce Gray, Vice President of Commercial Sales 858-676-0550 bgray@atcsd.com or Robert Putnam, Investor Relations 858-676-0519 robert@atcsd.com or ADFLOW Wayne Ruttle, Vice President Sales 905-333-0200 ext 228 wruttle@adflownetworks.com or Jenna Vaicius, Marketing & Communications 905-333-0200 ext 234 jvaicius@adflownetworks.com |
