What you fail to understand, is that this is not a one-off sale, that popped out of the ether.
This PR deals with a project that has been running for some time....and has been in testing...and the tests and metrics determined that HSS is an effective tool for marketing in the stores.
Why ATC didn't release the news sooner..who knows..perhaps in the contract, perhaps to keep the D-Heads from bothering the stores' managers.
Here is an earlier piece, that mentions 'directional sound'....and now you know who they were referencing.
So, yes, HSS works, it is a good tool for digital signage in certain locations and/or applications.
And yes, businesses are buying and using it, to good effect.
Best,
Savant
== (There are earlier references, also)
OfficeMax expands in-store digital signage network
• 26 May 2006
TORONTO — Adflow Networks announced that OfficeMax, a national leader in office products and services, is expanding its in-store digital signage network to include both new and renovated mid-sized retail store locations. OfficeMax retained Adflow Networks as its digital signage provider in 2005 to establish a digital signage network in large-format OfficeMax Advantage stores across the United States. The success of this initial deployment has prompted OfficeMax to extend the network to include mid-sized stores as well.
"OfficeMax has introduced an innovative retail store format based on extensive customer research that showed a strong desire for more modern design and greater ease in shopping functionality. We asked Adflow Networks to provide their expertise in deploying retail digital signage as part of this new store design," said Jim Dismukes, vice president of Visual Merchandising for OfficeMax. "Adflow understood our marketing goals and delivered a system that brings new excitement and interest to our customer experience, while also giving us new ways to communicate to our in-store audience."
Messages are delivered using two high-resolution 40-inch LCD displays mounted within an eye-catching menu board, located in the high-traffic printing services area of each store. The OfficeMax digital signage network also features a live CNN-TV satellite feed and directional sound technology to inform and entertain customers without disrupting their shopping. |
