The Tube Music Network Reaches 13 Million Digital Cable Homes; Cablevision Launches the Tube in New York, New Jersey and Connecticut Cable Systems Channel 184, as the Tube Continues Its Summer 2006 Rollout
NEW YORK, Aug 23, 2006 (BUSINESS WIRE) -- The Tube Music Network, a wholly-owned subsidiary of THE TUBE MEDIA CORP. (OTCBB: TUBM) and the nation's first, 24-hour pure music digital network, is now available to more than 13 million digital cable homes, it was announced today by Les Garland, Founder and CEO, The Tube Music Network.
The launch of The TUBE by WPIX, New York; WPHL, Philadelphia and Hartford's WTXX on Cablevision systems Channel 184, serving the three major metropolitan markets adds more than 2 million digital subscribers to the aggressive summer rollout of The Tube Music Network.
The TUBE is also available on television sets with digital tuners over WPIX's digital signal 11.2; WPHL's digital signal 17.2 and over WTXX, Hartford's digital signal 20.2.
The Tube Music Network, an original concept in music television uniquely distributed via emerging multicasting technology, expects to announce several major market launches in the next few weeks as well as expanded cable penetration in those cities that have recently begun carrying it. THE TUBE is spearheaded by Les Garland, one of the creative forces who helped develop the music television genre in the '80s, serving as co-founder/originator of both MTV: Music Television and VH-1. In the '90s, Garland played an essential role in the domestic and international launch of the interactive music channel, The Box, acting as senior executive vice president.
In making the announcement, Mr. Garland commented: "This has been a momentous summer for The Tube Music Network as we continue our rollout to millions of homes across America. In the past few weeks, we have launched on cable systems in Denver, Los Angeles, Miami, Pittsburgh, St. Louis, Baltimore and Minneapolis and today's announcement continues that aggressive national campaign. As our distribution expands, we are setting the stage for our advertising and ecommerce efforts which will provide our partners the most comprehensive marketing and promotion opportunities for this new digital space.
"We could not have achieved this success without our viewers throughout the country who have found THE TUBE and told us they want a network that plays music videos -- and only music videos. It is for them, that we have created, The Tube Music Network."
THE TUBE playlist features a mix of both major and independent label videos, as well as exclusive performance clips and rare footage. In a vast departure from the way music has traditionally been presented on television, classic performances from legendary artists such as Led Zeppelin, Tina Turner, Eric Clapton and Bob Marley are featured alongside just-released videos by current artists including Coldplay, Norah Jones, James Blunt, Dave Matthews, Sheryl Crow and Jack Johnson. The bold playlist includes a healthy concentration of music from today's most popular touring acts, including U2, the Rolling Stones, Prince, Rod Stewart and The Eagles.
The free, over-the-air, broadcast of The Tube Music Network is achieved via multicasting, which allows stations to distribute a secondary signal within the primary signal's digital bandwidth. Residents with a digital tuner can receive THE TUBE 24-hours a day on their local market channel. Digital, or ATSC tuners, can be connected to basic televisions with a set top box or come embedded in newly manufactured televisions.
WPIX, WPHL and WTXX are Tribune Broadcasting stations. TRIBUNE (NYSE:TRB) is one of the country's top media companies, operating businesses in publishing and broadcasting. It reaches more than 80 percent of U.S. households and is the only media organization with newspapers, television stations and websites in the nation's top three markets.
For additional information on The Tube Music Network, visit: thetubetvinfo.com
SOURCE: The Tube Music Network
CONTACT: The Tube Music Network Barry Kluger, 480-703-8135 bkluger@thetubetv.com or WB11/WPIX Jessica Bellucci, 212-210-2626 jbellucci@tribune.com
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