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Technology Stocks : Apple Inc.
AAPL 269.96+4.0%3:59 PM EST
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To: Rick Julian who wrote (56333)8/25/2006 7:04:28 PM
From: Lizzie Tudor  Read Replies (1) of 213184
 
If, in fact, this is their brand strategy, it will be a craptacular failure. If I had Microsoft's marketing dollars, I wouldn't bank on out-hipping Apple with a "we're cooler" positioning

This is exactly what SNDK tried to do with that sheep message... which bombed horribly and now they are back with Lil Monsta.

Trying to outcool apple is a horrible positioning strategy and especially for MICROSOFT, its an impossibility.
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