Scott,
You wrote:
<If Corel can re-create the WordPerfect "Brand" right now, profits, and increased value await.>
And:
<Wish Corel had the perfect word to solve its problems.>
I've been thinking about how McDonalds owns "Mc"...McMeal, McRib, McThis and McThat.
Corel has no "Magic Bullet" to solve its problems but it does have a "Magic Word" it could and should own and leverage. The word is PERFECT.
Since the tail ( WordPerfect ) is already wagging the dog ( Corel )...( no pun intended! ) and the current advertising is expensive and ineffective why not take a whole new tact?
If Novell had bought Corel instead of Corel buying WordPerfect we'd probably all be looking at ads for: DrawPerfect, PhotoPaintPerfect, CadPerfect, QuattroPerfect, PresentPerfect and WebPerfect. With every mention of the word in ads and reviews "Perfect" would get a little boost and more name recognition ( and so would the Suite. )
A "Perfect" ad campaign would afford an advertising agency a fertile ground for more memorable, meaningful ads. Ads with people admiring their "Perfect" documents, "Perfect" web pages, "Perfect" spreadsheets and "Perfect" drawings could be fun and get people talking and recognizing the company. Pristine, simple packaging could be used to push the "Perfect" concept.
Regards,
KurtP.erfect |
