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Technology Stocks : Apple Inc.
AAPL 259.48+0.5%3:59 PM EST
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To: slacker711 who wrote (56580)9/5/2006 11:02:20 PM
From: aaplfan  Read Replies (1) of 213183
 
I would think that you would need files approaching 1 GB to have decent quality. The current iTunes video is generally meant for playing on the iPod Video which of course calls for quite a bit lower quality.

Expect the file sizes to be surprisingly small for two reasons: 1) people aren't going to wait hours for a movie to download and 2) bandwidth is the killer cost to Apple being able to profit/break-even on this so there's some serious incentive for them optimize/minimize this. I think that between Apple's experience with hardware/software/codecs and Disney/Pixar's technical movie expertise, the fact that they'll be working off of (theoretically) high-quality masters, and can throw oodles of cycles at preprocessing and compression, that there should be a lot they can do to reduce file sizes. I've seen some pretty impressive stuff (i.e. looked good thrown up on a large-screen LCD) in the 300-600 MB range that was produced without any of the advantages mentioned.

The iTunes store made it both easier and cheaper (since you could buy it by the song)....I think it might be hard to for Apple to duplicate that for movies.

I also have no idea how this will all work but look forward to hearing/seeing more about it.
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