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Politics : Sioux Nation

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To: stockman_scott who wrote (78295)	9/8/2006 2:16:40 PM
From: Wharf Rat	Read Replies (1) of 362350

"How often do you see a corporation truly step in it — I mean, step in it so strongly that you virtually can hear the "squish"? How often in your lifetime do you see a big corporation do something, either by sloppy advance work or the intent of some higher-ups, that angers and bitterly offends a large number of its customers in such a way that its image could be dramatically transformed for years within a shockingly short period of time? How often do you see a corporation dig in its heels — and make matters worse? Or change course — and possibly (in another way) make matter worse? As any PR person knows, it is far easier to destroy an image (and credibility) than to rebuild it" It ain't of a political nature; more historical, but 2 words...New Coke en.wikipedia.org

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