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I don't feel this stock can be accurately claasified as a theme restruant anymore. It is really doing what startbucks is starting to do, which is capatalize on its brand name awareness anyway it can. A brand name made coke what it is today. If coke went bankrupt tomorrow, it could go to any bank and be in business the same day because pof its brand name. Anybody can make a coke softdrink, but onely one company can call it coke. This capitalization on the basis of brand name recognition, into loosely coupled areas that relate to entertainment, sports, food, etc, may not even have a catagory, except that they all appeal to americans 20-55, and to anybody who wants to be american. It is indeed a wondeful plan. Playboy pulled it off nicely with its magasine, then clubs, then merchandise, movies, cable. What catagory do they fall in? |
