HEY!!
Sears & Costco Launch Wataire Industries Drinking Water Products in Mexican Markets
Wednesday September 13, 12:33 pm ET
VANCOUVER, British Columbia--(BUSINESS WIRE)--Sept. 13, 2006--Wataire Industries Inc. (PINK SHEETS:WTAF - News) and CIMBIX Corp., holder of the exclusive world wide distribution rights for Wataire Industries drinking water products announce that Esteban Soto Leyva, President of Tecno Alta Distribucion, CIMBIX Corp's Mexican marketing partner, has been successful in introducing Wataire's home/office units to Costco and Sears Mexico retail outlets. Costco is test marketing Wataire's atmospheric water generators in Merida City, Yucatan and Cancun in the state of Quintana Roo. Wataire's water treatment products are part of a Costco program called "Roadshow" in which the company's most innovative products are showcased in selected outlets. If consumer response is positive, the products will be considered for sale in all Costco outlets, either on the "Roadshow" program or as regular stocked store items.
Personnel from Tecno Alta, trained by Wataire, will help demonstrate Wataire products and will be able to provide important first hand market intelligence and feedback from Mexican consumers.
Sears Mexico will be featuring a Wataire consumer product at a major store in Acapulco. The Wataire Unit will be placed in their "Client Service Area" where the drinking water can be sampled by Sears' own customers.
Tecno Alta's efforts introducing Wataire technology to major retailing customers like Costco and Sears Mexico is further evidence of the growing corporate acceptance of Wataire's capability to produce safe drinking water. The Home/Office unit can produce 8 gallons a day from moisture freely available in the atmosphere.
In addition to creating these two home/office unit opportunities, Tecno Alta is also eagerly awaiting the completion of Wataire's counter top model designed to meet Mexican market needs for a low priced, compact unit that can produce 12-15 liters of safe drinking water for approximately 5-7 cents per liter.
Penetration of major retailing accounts like Costco and Sears is a CIMBIX Corp. priority since Fortune 500 companies can provide both product credibility and the potential to place large and continual orders. Local marketing partners, like Tecno Alta, are a critical component in creating such opportunities which Wataire and CIMBIX Corp. are now developing in key markets around the globe |
