What some people fail to realize about the internet and its communication's media is that the medium is the message and the audience is the content. newmediamusings.com That means that you and I are the content and this message is part of the medium. It's content is a perhaps not insignificant modulation of the message, which is the medium.
The atlatl should become more significant to this tribal village we call internet as it is the quintessential tribal co-operative weapon needed to penetrate the lair of the stealth mammoths amongst us and bring down these hairy beasts. Besides as everyone knows, the mythical arch-mammoth makes great eating.
"Concepts are a provisional affair." (1951)
"The perfection of the means of communication has given [the] average power complex of the human being an enormous extension of expression." (1953)
"With the return to simultaneity we enter the tribal and acoustic world once more. Globally." (1956)
"Man the tool-making animal, whether in speech or in writing or in radio, has long been engaged in extending one or another of his sense organs in such a manner as to disturb all of his other senses and faculties." (1962)
"Any technology tends to create a new human environment... Technological environments are not merely passive containers of people but are active processes that reshape people and other technologies alike." (1962)
"A moral point of view too often serves as a substitute for understanding in technological matters." (1964)
"Radio provides a speed-up of information that also causes acceleration in other media. It certainly contracts the world to village size and creates insatiable village tastes for gossip, rumor, and personal malice." (1964)
"In the electric age we wear all mankind as our skin." (1964)
"Money is the poor man's credit card." (1964).
"There are no remote places. Under instant circuitry, nothing is remote in time or in space. It's now." (1965)
"Moral indignation is a technique used to endow the idiot with dignity." (1967)
“The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.” (1969)
"The American bureaucracy ... was set up for very slow speeds of the printed word and railways. At electric speeds, nothing in the USA makes sense." (1970)
"The artist is the only person; his antennae pick up these messages before anybody. So he is always thought of as being way ahead of his time because he lives in the present." (1970)
"What is very little understood about the electronic age is that it angelizes man, disembodies him. Turns him into software." (1971)
"Jobs are finished; role-playing has taken over; the job is a passe entity. The job belonged to the specialist. The kids know that they no longer live in a specialist world; you cannot have a goal today. You cannot say, "I'm going to start here and I'm going to work for the next three years and I'm going to go all that distance." Every kid knows that within three years, everything will have changed including himself and the goal." (1971)
"Electrically speaking, there's nothing but nuzzling and cuddling and cooing, alternating with wild yells for love and food and help. It's always May Day in the global nursery." (1974)
"At the moment of Sputnik, the planet became a global theater in which there are no spectators but only actors." (1974)
"Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence." (1976)
" ... as we transfer our whole being to the data bank, privacy will become a ghost or echo of its former self and what remains of community will disappear." (1980)
"We become what we behold. We shape our tools and then our tools shape us"
(Atlatl users take note.)
*************** |
