Sirius Satellite Radio (SIRI) Message Board

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Technology Stocks : Sirius Satellite Radio (SIRI)

SIRI 20.42

-1.3%

12:09 PM EST

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To: kovachs who wrote (5118)	9/20/2006 11:33:53 AM
From: i-node	Read Replies (2) of 8420

Which is not to say that baseball is not a total bust. Totally overpaid for it. Same for the NFL. The high programming fees for sports on the radio do not work for the satellite radio model. XM had no choice in the matter. Sirius had just gotten NFL and without MLB XM would have had no sports credibility at all. XM would clearly have put off the MLB deal for a couple more years had that been an option. Both companies would have been far better off had Sirius not signed with the NFL, because Sirius has benefitted zilch from it (I know that because Stern said HE brought Sirius all their subscribers over the last two years). Still, if you are going to pay too much for sports content on the radio, better for it to be MLB than NFL. While the NFL makes a great promotional partner, the reality is that MLB makes better content.

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