Nifty Fifty stocks of the late 60s
In the late '60s, a group of companies emerged that were known as the 'Nifty Fifty.' They had everything going for them - brand names, patents, top management, spectacular sales, and solid profits. They were thought to be best stocks to buy them and hold them for the long run, and that was all you needed to
do. These were the stocks dreams were made of ...for long haul to retirement.
They had such a big lead on their competitors that they could afford to hire the best managers and buy the latest technology. What could go wrong?
But popularity is as much a curse on Wall Street as it is in high school. The 'nifty fifty' stocks were soon trading at levels not seen again until the late '90s.
And then, in the bear market of 1973 - '74, they crashed, dropping in the esteem of their peers faster than a prom queen caught at a Bible class.
Prominent among the 'nifty fifty' was one company that seemed invulnerable. Polaroid showed up more often at family picnics than ants. For two generations, hardly a birthday, wedding or graduation ceremony was complete without a Polaroid product.
The Nifty Fifty were fifty stocks listed on the New York Stock Exchange that propelled the bull market of the early 1970s. Most are still solid performers, although a few are now defunct or otherwise worthless.
* American Express
* American Home Products
* AMP
* Anheuser-Busch
* Avon Products
* Baxter Labs
* Black & Decker
* Bristol-Myers
* Burroughs
* American Hospital Supply Corp.
* Chesebrough-Ponds
* The Coca-Cola Company
* Digital Equipment Corporation
* Dow Chemical
* Eastman Kodak
* Eli Lilly and Company
* Emery Air Freight
* First National City Bank
* General Electric
* Gillette
* Halliburton
* Heublein Brewing Company
* IBM
* International Flavors and Fragrances
* International Telephone and Telegraph
* J.C. Penney
* Johnson & Johnson
* Louisiana Home and Exploration
* Lubrizol
* Minnesota Mining and Manufacturing (3M)
* McDonald's
* Merck & Co.
* M.G.I.C. Investment Corporation
* PepsiCo
* Pfizer
* Philip Morris Cos.
* Polaroid
* Procter & Gamble
* Revlon
* Schering Plough
* Joe Schlitz Brewing
* Schlumberger
* Sears Roebuck & Co.
* Simplicity Patterns
* Squibb
* S.S. Kresge
* Texas Instruments
* Upjohn
* The Walt Disney Company
* Xerox
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