"Agitprop is a contraction of agitational propaganda. The term originated in Communist Russia, where the term was a shortened form of ????? ???????? ? ?????????? (otdel agitatsii i propagandy), i.e., Department for Agitation and Propaganda, which was part of the Central and regional committees of the Communist Party of the Soviet Union. The department was later renamed to Ideological Department.
The term propaganda in the Russian language didn't bear any negative connotation at that time. It simply meant "dissemination of ideas". In the case of Agitprop, the ideas to be disseminated were those of communism, including explanations of the policy of the Communist Party and the Soviet State. In other contexts, propaganda could mean dissemination of any kind of beneficial knowledge, e.g., of new methods in agriculture. "Agitation" meant urging people to do what Soviet leaders expected them to do; again, at various levels. In other words, propaganda was supposed to act on the mind, while agitation acted on emotions, although both usually went together, thus giving rise to the cliché "propaganda and agitation".
In the western world, agitprop has a negative connotation. In the United Kingdom during the 1980s, for example, socialist elements of the political scene were often accused of using agitprop to convey an extreme left-wing message via television programmes, theatre and even children's books. However, in a more general sense, a television cartoon might be described as 'agitprop' if it could be interpreted as a marketing ploy to sell toys.
The term is frequently used in the modern Russian language to describe information provided by mass-media, if it is considered to be pro-government and biased." |
