SiRF Inside
Intel spent hundred million dollars for the successful advertisement campaign, which pays all the PC manufacturers that put the now famous “Intel Inside” sign on every PC that uses the Intel CPU.
Now we all notice the unexceptional claim of “SiRF Inside” for every GPS device that uses a SiRF Star III by all the brands: Garmin, Tomtom, Motorola, Mio, Navman, GlobalSat, Fortuna, Haicom, Royaltek, Holux, …… even though SiRF did not pay a penny to these vendors.
I have found all the following GPSs that claim "SiRF Inside".
Garmin:
· IQue M4
· C330
· Nuvi 350
· Garmin Edge 205 Bicycle Monitor with GPS
· Garmin Edge 305 HR Bicycle Monitor with GPS
· Garmin StreetPilot III Deluxe GPS
Tomtom
· TomTom Navigator 5
· TomTom Rider
· TomTom Bluetooth GPS (SiRF Star III)
Mio:
· Mio A201
· Mio 136 Navigation System, a fully portable personal navigator and MP3 player.
Navman i series GPS solution
GlobalSat GPS receiver BR 355 SIRF III
Globalsat BT338 SIRF Star III Bluetooth GPS
Fortuna Slim GPS is a Bluetooth 1.1 GPS receiver with the SiRF Star III/Xtrac chipset.
Haicom Bluetooth GPS receiver (SiRF Star III)
Royaltek BluetoothGPS Mini (SiRF Star III)
Royaltek BT-GPS RBT-2001 SiRF Star III Bluetooth
Holux GPSlim236 Wireless GPS receiver (SiRF Star III)
The informed investors here already know that SiRF is the 600lb gorilla in GPS. The problem here is that SiRF's management and marketing guys do not capitalize on this information, but instead let Garmin, Tomtom, and all the gear makers make the show, keep the GPS devices unreasonablly expensive, and make fat profit margin.
SiRF's PR department is in hibernation and executives do a poor job during the CC. If SiRF managment showed a little excitement, SiRF will trade at a loftier levels. Since they don't, we'll have to wait for their financials to move the stock. |
