America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: Tim Kenney who wrote (4921)	9/26/1997 3:49:00 PM
From: Harry Larson	of 13594

Cowen sez AOL 10% more expensive....... -- Here's what Cowen said in a June gush about AOL-CUC The Internet Observer, 06/03/97 Cowen Internet Research A back of the envelope analysis indicates the upside CUC has by marketing on AOL. CUC saves print, production, promotion..... blah blah......If AOL charges CPM of $30 per thousand impressions and gets 5% of those to click on to the contest page, and then gets 2% of those in the contest page to enroll.....then the cost to acquire the customer is $30......Add AOL's bounty of approximately 15% on the $50 yearly membership fee, * and CUC's customer acquisition cost is $37.50. * -- Here's what Cowen said yesterday in a gush report on CUC. The Internet Observer, 09/25/97 Cowen Internet Research CUC's core individual customers (53% of the member base) generate approximately $35 in revenue per year. * It acquires these customers at a cost of $34 * And, as we all know, those `back of the envelope' exercises for which Cowen and others are so famous use optimistic assumptions.

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