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Technology Stocks : Apple Inc.

AAPL 271.01

-0.3%

Jan 2 9:30 AM EST

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To: OrionX who wrote (57820)	10/13/2006 10:43:24 AM
From: aaplfan	Read Replies (1) of 213177

Apple better do more than just add a new color to the iPod line if they want to stay ahead of the competition. Making a big stink out of a red iPod is as lame as it could every get. JMHO. Why? It's not like any of their competitors have anything more compelling right now. Granted, it doesn't provide any new reasons to buy from a feature standpoint (it has the same specs as the other 4GBs) but it gives Apple good mainstream publicity and positions them as a 'company that cares' for the holiday season. Seems like a win to me for the price of a 5% donation to charity (rather than discounting to increase sales) and it's not like they haven't done this sort of thing before. Btw, I've got a customer waiting for an XServe but I can't price it. What's holding this product up? XServes were announced at WWDC to be shipping (I believe) in October so it should be in the next couple/few weeks. They've probably got some backlog to work through with existing corporate customers before it shows up for sale online.

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