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Technology Stocks : Apple Inc.

AAPL 270.98

-0.3%

Jan 2 3:59 PM EST

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To: OrionX who wrote (57820)	10/13/2006 5:16:05 PM
From: marc ultra	Read Replies (3) of 213177

<<Apple better do more than just add a new color to the iPod line if they want to stay ahead of the competition. Making a big stink out of a red iPod is as lame as it could every get.>> I think a lot of people are missing how big this may be. Oprah is the biggest marketing machine not only on TV but well beyond. When she shows up wearing something and mentioning it on her show it's almost a lock for exploding sales. It's sorta like the way every book she mentioned on her book club caused instant best seller status. I don't watch her show but a lot of wall street types do just to monitor these things. What intrigues me about this is I don't know her precise demographics but I'd think it includes a massive group of women who are somewhat older than you'd normally think of being iPod users and when you throw in the do-gooder aspect of the red iPod and the addition of Bono lovers, this may be a huge hit for AAPL by doing nothing more than having a distinct color and a spectacular marketing angle.

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