One more reason why Motorola announces new red phone initiative...
Motorola Appoints Casey Keller as Chief Marketing Officer
SCHAUMBURG, Ill. – 17 October 2006 – Motorola, Inc. (NYSE:MOT) announced today that Kenneth C. “Casey” Keller, Jr. has been appointed executive vice president and chief marketing officer, effective October 23, 2006. In this role, Keller will be responsible for developing, implementing and overseeing Motorola’s global marketing efforts. Keller will report directly to Ed Zander, Motorola’s chairman and CEO.
“Casey is an innovative and experienced senior executive who brings significant strategic marketing and global brand-building experience to Motorola,” said Zander. “He has a proven record of highly successful sales and marketing campaigns for some of the world’s most widely recognized brands, which makes him an ideal choice for our Company. We are confident that Casey’s leadership and creativity will enable him to build upon Motorola’s legacy of innovative global marketing initiatives, helping us further advance our vision of Seamless Mobility.”
As chief marketing officer, Keller will be responsible for overseeing corporate-wide marketing, strategy development and execution, agency management, public relations and media outreach, internal marketing, marketing communications (including advertising, promotions and events), web/interactive marketing, sponsorships, entertainment and market research.
Keller most recently served as chairman and CEO of Heinz Italy, where he led a successful turnaround and revitalization of Heinz’s leading position in Infant Feeding and Medical Food in Italy. Previously, Keller was the chief growth officer for H.J. Heinz Company with responsibility for defining the strategy and key initiatives to drive profitable, topline growth and strengthening the focus and plans on the company’s top brands. Prior to that role, Keller was managing director of Heinz’s U.S. Ketchup, Condiments & Sauces (KC&S) business and Global Category Leader, Sauces & Condiments. He led the KC&S business through a period of strong growth including building Heinz Ketchup’s share +10 points. In 2001, Keller was named Grand Marketer of the Year by Brandweek magazine for the turnaround and growth of Heinz Ketchup.
Prior to Heinz, Keller spent almost ten years at the Procter & Gamble Company, where he was responsible for Pringles, Duncan Hines and other leading consumer brands. As Director of Marketing and Global Development for the Snacks category, Keller managed the Pringles brand during worldwide expansion into over 40 countries and built Pringles into the fastest-growing P&G brand at that time.
Keller received a Bachelor of Arts degree in Economics from Cornell University and a Master’s degree in Business Administration from Harvard Business School.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com
# # #
Media Contacts:
Jennifer Erickson
Motorola, Inc.
+1-847-435-5320
Jennifer.Erickson@motorola.com |
