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Non-Tech : ETIM - Eternal Image, Inc.

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From: manny t10/23/2006 9:11:36 AM
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Eternal Image Moves American Kennel Club Urn Ahead of Schedule, Orders Final Prototypes as a Step to Increase Earnings Potential
Monday October 23, 9:00 am ET

Company to Begin Accepting Pre-Orders by End of November

FARMINGTON HILLS, MI--(MARKET WIRE)--Oct 23, 2006 -- Eternal Image, Inc. (Other OTC:ETIM.PK - News), a public company engaged in the design, manufacturing and marketing of customized designer caskets and urns, today announced that it has ordered the final pre-production prototypes of, and accelerated production plans for, the first-ever licensed American Kennel Club cremation urns due to overwhelming distributor enthusiasm.
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"When we announced in July that we will be producing the first official American Kennel Club cremation products in history, requests from both the public and pet retailers began pouring in," said Clint Mytych, CEO of Eternal Image. "We urged our manufacturing team to accelerate prototyping so that we can bring these urns to market sooner than originally planned."

Addressing specific investor inquiries, Mytych went on to say, "Investors can appreciate this news because it will soon add additional revenue to the Company's top-line earnings. The American Kennel Club urn, due to its enormous mass retail distribution potential, will be one of the cornerstones of our profitability," Mytych stated. "Eternal Image will sell these urns through Internet retailers in addition to pet retail stores and pet crematoriums nationwide."

This will be Eternal Image's first non-human product, and also marks the first time that the 120-year-old authority on canine breeds will have cremation urns on the market. Eternal Image is preparing its website www.eternalimage.net to facilitate customer orders for these urns, and will begin accepting pre-orders by late November 2006 -- four months sooner than previously anticipated.
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