Applied Data Consultants Licenses NAVTEQ(R) Data From ADCi
biz.yahoo.com
Wednesday October 25, 10:00 am ET
Data to be used in conjunction with U.S. delivery of over 132 million telephone books
CHICAGO, Oct. 25 /PRNewswire-FirstCall/ -- NAVTEQ (NYSE: NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, has been selected by Applied Data Consultants, Inc. to license its U.S. street map data for enhanced phone book distribution in 2007. Last year, Applied Data Consultants was responsible for the delivery of 27 million telephone books in 39 states across the United States. The program will now use NAVTEQ map data to create the most efficient routes throughout every state in the nation, anticipating delivery of over 132 million telephone books.
The NAVTEQ map database is licensed through American Digital Cartography, Inc. (ADCi), a leading distributor of NAVTEQ map data. Applied Data Consultants, a developer of phone book delivery routing programs, relies on NAVTEQ maps to develop its software programs for use in delivering phone books. Phone books are delivered to individuals and businesses.
"The use of NAVTEQ map data has provided Applied Data Consultants with a distinct advantage of creating routes with the most up-to-date data available," said Jim Ward, Executive Vice President of Applied Data Consultants. "To that end, we rely heavily on American Digital Cartography, Inc. (ADCi) to provide updated NAVTEQ data to us on a quarterly basis, and their service has been phenomenal."
Applied Data Consultant's Automated Delivery Zone Mapping and Routing (ADZMAR) software application geocodes customer records to NAVTEQ map data, separated by zip code, and runs it through a complex program to create delivery routes reaching a specified target route size. The phone book delivery project scope varies from 1,100 delivery sites (Lake of the Ozarks, MO) to over four million records (Houston, TX) in 39 states. Last year, over 500 project areas were mapped by Applied Data Consultants.
"Receiving new customer locations quickly is a challenge in densely populated communities with rapid growth," states Ward. "NAVTEQ maps are updated quarterly, which helps Applied Data Consultants yield strong geocode rates that are usually in the upper 90% range. This, in turn, has kept our program on the cutting edge of routing technology."
"We understood Applied Data Consultant's need for the highest quality street data for this application," said Jim Reid, President, American Digital Cartography, Inc. "When delivering phone books, it becomes very expensive to mail the books versus delivering them. In order to deliver the phone books in the most efficient manner, they need to be able to rely on high quality map data. We were happy to help Applied Data Consultants find an economical solution with NAVTEQ data."
NAVTEQ employs a global team of approximately 600 geographic analysts to execute one of the industry's most comprehensive development and quality control programs to ensure high levels of quality and precision. NAVTEQ's database includes detailed attributes from turn restrictions and relative road crossing heights to road segment access restrictions, one-way streets and speed categories that all help to improve route optimization for faster and more precise delivery for its customers.
"Road networks are constantly changing and NAVTEQ continues to place great importance on expanding the depth and breadth of coverage, so that our database meets the various needs of consumers," commented Roy Kolstad, Vice President and General Manager - Business and Government Solutions, NAVTEQ. "The more accurate and up-to-date NAVTEQ's database can be, the more we can help companies such as Applied Data Consultants improve its routing optimization and efficiency for deliveries." |
