USATODAY.com Selects Omniture to Increase Company-Wide Access to Online Measurement and Behavioral Targeting Technology
biz.yahoo.com
Thursday October 26, 10:00 am ET
OREM, UT--(MARKET WIRE)--Oct 26, 2006 -- Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced USATODAY.com has selected Omniture SiteCatalyst® and Omniture Discover(TM) to measure and analyze real-time visitor behavior and trends associated with their Web site. By taking action on the Web analytics data provided by Omniture's solutions, the media giant will be able to further enhance their online initiatives to provide visitors and customers with the best online experience possible.
"Understanding who our consumers are, what they need, and what drives their news and information consumption as they interact with our Web site has always been a top priority," said Jennifer Frigault, senior manager of customer behavior and analysis for USATODAY.com. "With Omniture, our whole team -- editorial staff, sales, business development and marketing -- will have easy access and immediate insight into consumer behavior on our site, allowing us to increase the effectiveness of our products as well as anticipate the kinds of offerings and content our customers are looking for."
The decision to select Omniture as their Web analytics provider also represents a larger global strategy driven by USATODAY.com's parent company, Gannett Co., Inc., to have one universal analytics provider to measure all of their online media properties, which include over 130 broadcast, newspaper and television Web sites. With Omniture as the single reporting source for all Gannett properties, the corporation will be able to understand and study audience tendencies across the entire network.
With unlimited user access to Omniture SiteCatalyst and broad access to Omniture Discover, information will now be viewed and disseminated efficiently -- providing many areas of Gannett and USA TODAY with function-specific insight into online visitor behavior. In addition, USATODAY.com will be able to customize their data collection and reporting processes to meet the diverse requests required by the decision makers within the organization.
"Omniture provides services to many of the largest media companies in the world, including nine of the top ten U.S. newspapers," said Josh James, CEO and co-founder at Omniture. "We are excited to apply our expertise in this industry to help USATODAY.com distribute business insight across their organization." |
