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Politics : View from the Center and Left

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From: Dale Baker	10/30/2006 7:15:07 PM
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This is an interesting look at who is watching and listening to which programs: people-press.org Far down you find a table with the bent of each program or network. Rush's audience is 77% conservative, 16% moderate and 7% liberal (masochists, perhaps?). So 15 million of his weekly audience are already converts to the movement. Those 15 million potential voters would have been 12.5% of the total votes cast in the 2004 presidential election, assuming they all voted. More likely, they were 10% or so of the popular vote. Since you can count on 20-25% of the electorate to be reliably conservative, Rush is preaching to the choir and a small audience beyond that that likes his schtick. But he doesn't represent any kind of mass movement beyond that circle, according to the numbers. Rush Limbaugh's radio show attracts a disproportionately conservative audience: 77% of Limbaugh's regular listeners describe themselves as conservative. This is up from 72% in 2002 and compares with 36% of the general public who describe themselves in these terms. On television, the O'Reilly Factor draws a similar audience: 72% of O'Reilly's regular viewers are self-described conservatives. The O'Reilly audience has become much more ideological in recent years. In 2002 far fewer regular O'Reilly viewers (56%) described themselves as conservative and more were moderate (36% vs. 23% now). <snip> Regular newspaper readers are not highly ideological. A plurality describes themselves as moderates, and the number of liberals and conservatives mirrors those in the general public. Similarly, weekly news magazines like Time and Newsweek appeal to readers across the ideological spectrum. Business magazines, on the other hand, attract a more conservative audience. Political magazines like the Weekly Standard and the New Republic are more widely read by conservatives and liberals, and are less popular among political moderates.

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