Jim, you might find this refreshing and more in line with your earlier question, to some degree, despite it being "Enterprise 2.0," vs "Web 2.0". The one I really get a kick out of is Telco 2.0. That's pretty funny, don't you think? What's next? Fisherman 2.0? Coal Miner 2.0? I know, someone out there is already searching those terms as I continue editing this silly thing. What did you find?
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Does Enterprise 2.0 Threaten To Dumb Down Businesses?
November 2006 | Thomas Davenport | Optimize Magazine
Yes: There's potential for organizational intelligence to decline. First, let me register my distaste for the terminology "Enterprise 2.0." To suggest that blogs, wikis, and social tagging are responsible for an entirely new generation of enterprises—the first new release of enterprises in recorded history—is a bit hyperbolic, to say the least. Second, businesses full of seemingly intelligent individuals already make lots of dumb decisions—even without benefit of any new technology. So dumbing down applies to an already-low standard. I haven't yet lost sleep over the fear that these new technologies will rot the brains of the organizations that adopt them. However, I do believe that there's some potential for organizational intelligence to decline with the adoption of highly participative technologies. What has happened with other democratic media? Take talk radio, for example—please take it! Remember CB radio, good buddy? Think about those paragons of adolescent social networking, MySpace, Facebook, and others of their ilk. Like television, they've all become a vast wasteland that makes Geraldo Rivera look profound. Have these media increased the IQs of those who have partaken of them? Hardly. Continued at: optimizemag.com
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