Well, BRLC has got a ways to go judging by today's action, i.e., the Street isn't convinced this will become a top brand competing with the likes of Sony and Samsung anytime soon. But how did a US company become the #1 LCD TV brand in Hong Kong so soon? (I don't know, i guess i should find out). And why are they featured as one of the top 3 brands at CompUSA but Best Buy doesn't even carry them (yet)?
They sold 46m, 60m, 87m the last three quarters sequentially and now projecting 160-170m this holiday season quarter .... then another 300m or so the first 2 q's of '07, that's pretty darn good growth, yet the Street isn't convinced they'll be around for the long run to compete with the giants, hence the forward price/sales ratio is a meager 0.7 or thereabouts, forward p/e is ~ 13 (i think Brean Murray put out .59 as the estimate for the year ending June '07).
So the trip to 10 bagger land would go something like this: they continue their sales momentum, prove the Street wrong by meeting/beating their numbers, get their way into Best Buy etc. as they predict on the conference call (i.e., they said more big box retailers are coming). With the numbers they're projecting ($600m sales, profitable) the shares should trade over $20 by mid '07, (3 bagger), then it becomes a household name, the IBD crowd drives it into overvalued land. And whala, you have your 10 bagger.
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