*************** AOL Screws Up Again ***************
CORRECTED -- AOL plans to boost advertising revenues
Reuters, Saturday, September 27, 1997 at 12:17
In September 26 HAMBURG story headlined "AOL many introduce ads on private e-mail" please change headline to read "AOL plans to boost advertising revenues in Germany" and delete references to including ads on private electronic mail.
Please also insert following after third paragraph:
....He said the company expected robust growth from the new ad strategy and added AOL had considered several possibilities for increasing revenues, including placing advertisements in the e-mail area.
That does not mean that AOL is using advertising in any private communication between members or sending ads via e-mail to the members, Reese said.
There is only the possibility to book an ad space in the AOL post office -- the area in which members read or send their e-mail.....
(This corrects do show that America Online does not use advertising on private electronic mail).
Also please read ....adding that according to a study by PC Meter, AOL's e-mail area is used by more than 40 percent of all online internet users in the U.S..... instead of ....adding that 40 percent of AOL customers in the U.S. use it because of its e-mail capability....
A corrected repetition follows.
HAMBURG, Germany, Sept 26 (Reuter) - The German unit of the world's largest online service, America Online (NYSE:AOL), said on Friday it planned to boost advertising revenues.
"We are optimistic that we will make a leap forward with our advertising," said AOL Germany spokesman Ingo Reese in a telephone interview with Reuters.
"We waited until we reached the critical mass of 400,000 users," Reese said. "Now we are opening ourselves up to the advertising business."
He said the company expected robust growth from the new ad strategy and added AOL had considered several possibilities for increasing revenues, including placing advertisements in the e-mail area.
That does not mean that AOL is using advertising in any private communication between members or sending ads via e-mail to the members, Reese said.
There is only the possibility to book an ad space in the AOL post office -- the area in which members read or send their e-mail.
"That is one of the most attractive venues for the advertising industry," Reese said, adding that according to a study by PC Meter, AOL's e-mail area is used by more than 40 percent of all online internet users in the U.S.
Reese said AOL had received positive feedback from media that carry ads and ad agencies on a presentation tour through several German cities with its U.S. marketing manager Myer Berlow, which ended on Thursday.
He said the U.S. parent company receives 16 percent of its nearly $2 billion in annual turnover from ads.
AOL in Germany is a joint venture of America Online and the media company Bertelsmann (FSE:BTGG.G). It recently took over its rival CompuServe, which it says will make it one of the largest Internet service companies in the region. |
