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Biotech / Medical : Matritech (NASDAQ - NMPS)
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To: david bell who wrote (484)9/29/1997 12:27:00 AM
From: John McCarthy   of 849
 
David,

You have a good point.

But here's where the power of marketing comes into
play.

Suppose NMPS does have the best colon cancer test.
And it hits the streets next year.

They just hired a marketing person whose background is
in selling test kits.

I would imagine they would BUNDLE the products together.
The bladder kit is sold at cost.

Why? Keeps the other guy off the shelf.

Sort of like the fights between Prego and Ragu sause
years ago.

If this all sounds a little unseemly considering the subject
matter, well - it is.

*If* the colon test comes thru, the company, I think, is
going to experience,literally experience, some leverage
in the marketplace.

Just a thought.

Regards,

John McCarthy
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