Lavoris® History
Lavoris® was first used as an antiseptic in the Civil War. Lavoris, as a mouthwash, was first introduced to the market place in 1903. At the turn of the last century, consumers did not normally purchase mouthwash. The consumer was introduced to Lavoris mouthwash by their dentist. To best serve the dental market, Lavoris®, when owned by Richardson-Vicks, developed and marketed a dental concentrate.
By the 1960's, Lavoris® was firmly entrenched as the mouthwash of choice. Consumers gravitated to the cinnamon flavor, low alcohol content, and power of Zantrate®. Zantrate® is the patented and trademarked ingredient that makes Lavoris special. Zantrate® has been clinically proven to instantly neutralize the bacterial compounds that cause bad breath.
Lavoris® has spent more than $50 million dollars on advertising and promotions during its' 100-year history. Lavoris® coined the word "Halitosis" meaning bad breath. Halitosis has become such a part of the American vernacular that it is included and defined in most dictionaries. Lavoris® used the word "Halitosis" extensively in past advertising campaigns. Lavoris® also coined the phrase "Pucker Power" to describe the unique cinnamon taste and breath freshening power of Zantrate®. "Pucker Power" is a phrase that still has recognition in the over-50 demographic.
In the 1980's and 1990's Lavoris® was subjected to several clinical and marketing studies. Two clinical studies, one by Dr. Joseph Tonzetich of the University of British Columbia and one by Hill Top Laboratories of Cincinnati, Ohio confirmed the amazing power of Lavoris® with Zantrate®. These studies showed that Lavoris® with Zantrate® lasts three times longer than Scope® mouthwash. The validity of these studies was accepted by all three major television networks. Additionally, marketing studies in the 1990's showed that over 92% of consumers rated Lavoris® as either excellent or very good. In a different study conducted in 1996, 95% of respondents said they would either definitely buy or probably buy Lavoris® if it was available where they shopped.
In 1987 Lavoris® ownership change hands. Lavoris® sales and Lavoris® distribution started to decrease. Lavoris® was alternately marketed in mass retail and as a homeopathic product. The natural formulation, low alcohol content, and superior performance made Lavoris® one of the few brands that could be simultaneously marketed in mass retail and in specialty venues.
In 2003 Charles Flora Consumer Product recognized the quality of Lavoris® and its long history as an industry leader and purchased the brand. Charles Flora Consumer Products is committed to reinvigorating the Lavoris® brand. Lavoris® will continue to be made with the quality natural ingredients and original formulation that has made it a part of the oral hygiene landscape for more than 100 years.
In 2004 look for an updated Lavoris® label, a new 16-ounce convenience bottle (in addition to our popular 32-ounce size), a special twin-pack promotion celebrating more than a century of freshening breath, and a Lavoris® Professional Concentrate for professional use by dentists.
Charles Flora Consumer Products is excited about the opportunities presented by the Lavoris® Brand. We look forward to providing the best mouthwash available at a reasonable price.
Zantrate® uniquely combines zinc oxide, sodium hydroxide and citric.
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