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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 214.96+5.5%Nov 24 3:59 PM EST

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To: combjelly who wrote (218064)11/30/2006 10:20:25 AM
From: Sarmad Y. HermizRead Replies (1) of 275872
 
>> So how are they losing money on it?

I expect there are marketing costs and subsidy to mother board and chip-set makers (because the package is sold as a set). I don't think it will be a big deal in cash outlay. But it was expected to be the response to core 2 and Intel's quad-core. It shows that AMD at the present time has no competitive response.

It is a cost without a benefit. And it is negative advertising.
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