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Technology Stocks : America On-Line: will it survive ...?
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To: Todd Daniels who wrote (4930)9/29/1997 11:27:00 PM
From: S. maltophilia   of 13594
 
<<Part of it is seasonal; but at least
some of it reflects diminshing returns on marketing $.>>

From the 10-K AOL filed today:

Seasonality

In April 1996, the Company began to see the effects of seasonality in both
member acquisitions and in the amount of time spent by customers using its
services. The Company may have experienced the effects of seasonality in
previous periods, but the effects, if any, were not discernible due to the
masking effect resulting from the Company's substantial growth rates in those
periods. The Company expects that seasonality will have an effect in the
future. The growth in the subscriber base is expected to be highest in the
second and third fiscal quarters, when sales of new computers and computer
software are highest due to the holiday season."

Subtle way of saying things are slowing down?
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