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Strategies & Market Trends : Brand Name Values and Turnarounds
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To: Paul Senior who wrote (13)9/30/1997 1:08:00 AM
From: Paul Senior  Read Replies (1) of 82
 
Well if this falling knife doesn't stop, it's gonna go right through my shoes:

Buying a small amt. of Gucci (GUC). Brand name-- for sure. Turnaround-- not so sure. Downgraded this week by 2 firms, high psr still, and coming up against difficult '96 comparisons. Still, the francise is intact. They could - and I bet - earn $3.00 sometime in future. At recent yearly low (approx.) of $45 - that p/e is too low IMO, so I've put on my Guccis and I am stepping up to make the catch.
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