excellent article, thanks..
t’s a wild contrast to the failure of Apple rivals such as Gateway to break into the retail market.
Apple’s recipe works like crack. Apple gives customers instant gratification by keeping inventory in stores, unlike its rivals. Apple has opened its stores slowly, building up anticipation for its stores. Finally, those stores are some of the toniest in retail—encouraging customers to drop far more money than they might in a dusty computer shop or utilitarian web site.
“This may be as much an indicator that Apple’s store placement is better than Tiffany’s,” Enderle Group analyst Rob Enderle said.
this accurately reflects my shopping experience...i had postponed purchasing an apple computer, doing much research online, (thoroughly disgusted with DELL) thinking about buying a toshiba, but the vista issues kept me from making a final decision....
once in the store, seeing the product, having immediate availability, even getting a "student" discount from the salesguy, free printer/scanner/copier (hp) via rebate...the deal was sealed...being able to walk out the door with computer in hand is a huge marketing plus |
