Trump Super Premium Vodka Rolls Out in the Illinois Market
Wednesday January 3, 7:00 am ET
Union Beverage Company Advance Kick-Off Date of Trump Super Premium Vodka
WILTON, CT--(MARKET WIRE)--Jan 3, 2007 -- Drinks Americas Holdings, Ltd. (OTC BB:DKAM.OB - News) ("Drinks Americas" or the "Company") announced today that Trump Super Premium Vodka has arrived in Chicago and is being distributed by Union Beverage throughout Illinois to restaurants, bars, hotels, lounges and accounts that sell premium spirits.
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Trump Super Premium Vodka was due to kick off in Chicago at the end of the month. Due to consumer inquiries and retail demand, the brand went to market as soon as product reached the warehouse.
Trump Super Premium Vodka is rolling out nationally and expected to be available across the country over the next two months.
Derek Holmes, Vice President General Sales Manager of Union Beverage, described how Union management was impressed by the number of phone calls from consumers and retailers that Union had received in advance of the launch of Trump Super Premium Vodka. Holmes stated, "Union Beverage believes that Trump Vodka, branded with one of the most recognizable names in the world, will be one of the most successful new product spirit launches in 2007."
Patrick Kenny, CEO of Drinks Americas, stated, "Illinois is one of the top five states for vodka consumption and a huge opportunity for Trump Super Premium Vodka. We moved the introduction date up based on retailer and consumer demand. We fully expect the brand's momentum to continue in the Chicago market and know that Union will do a great job distributing the brand."
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream and Drinks' non alcoholic brands to include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.
Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Damiana, Old Whiskey River Bourbon, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.
For further information, please visit our website at www.drinksamericas.com. |
