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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 237.62

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3:59 PM EST

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To: TimF who wrote (223319)	1/16/2007 6:06:30 PM
From: bobs10	Read Replies (1) of 275872

You: "Considering that a high end receiver can easily cost more than a high end PC." If it costs that much AMD and the box makers would be reluctant to implement it, esp. as a the base of the standard. me: Right now you can get a good receiver for under $1000. But, as with anything artsy the sky is the limit. The 80/20 rule definitely applies. You can get 80% of the functionality of a receiver at a reasonable cost, but that last 20% is going to cost you an arm and a leg. Personally, I consider the receiver as one of the least important parts of a quality sound system. What you hearing is nothing more than waves of air pressuring your ear drum and you brains interpretation of those pressures. From that point of view the speakers are by far the most important thing in a sound system. Even here you can have great speakers and not be hearing good sounds if the coloration of the room and positioning of the speakers is not correct. That's why the SPL function I spoke about is being added to receivers. Setting up your system correctly can make a world of difference in what you hear. Even low-end receivers now have relatively flat responses over the entire hearable frequency range. Since all a receiver/amplifier is doing is powering the voice coil in a speaker if the frequency out of the speaker matches what went in then there's not much room for improvement in that area. Even with speakers the differences between the low-end and high-end are being reduced all the time. High-end speakers still sound great and can be easily appreciated, but as in most other things the 80/20 rule applies here also. I've been going to CES off and on for years and I'm constantly amazed at what goes for quality. There are still people producing tube amps and pre-amps along with guys producing turntables. People claim to hear differences, but frankly I was ecstatic when the CD came along and all the hissing and popping of LPs became history. Solid state devices are much more efficient than tubes and as far as I can tell do the job as I said above. It's my view that the functions of a good receiver could be incorporated into a PC at very little additional cost considering the standardization/platformization that would take place and the number of units that would be sold. Of course it would really piss of the CE guys, but that’s what convergence is all about. Since AMD live is a multi-media machine that will most likely be used in an HDTV surround sound environment that means high quality audio is a requirement and that means a receiver whether incorporated in a PC or external to it. To me this seems like a relatively cheap thing AMD could do to improve the appeal of the AMD live boxes and differentiate its product from INTC's VIIV both on a cost and reduced clutter basis. Maybe at first it could be some sort of add on as so many people already have a receiver. I suspect that most home systems currently are 2.0 to 3.1 sound systems and ripe for upgrade as 5.1 is now the standard and 6.1 is a stop on the way to 7.1 sound. With the emergence of HDTV and better sources of music such as XM and Sirus radio, not to mention the explosion in Internet radio and the ability to store huge music libraries on ones home computer, I suspect lots of people will want to upgrade their systems to match the improved signal quality.

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