Hi Don. Good, but too gentlemanly <g>. How's this?....................
You said:
<<<<<<<<<<
PS: For any company lurkers that may not understand what I'm getting at, what sounds
better?
Our product supports brand X (then go into a long dialog of the attributes of brand X
while your voices tremble at the mere mention of the name of the terrible and
malevolent software god).
or......
Our product is platform independent and works well on other common operating
systems. However, because of the performance and reliability of Net Ware we
recommend using our operating system (then stress the benifit of the features where
you know the competition is weak. Not mentioning the competition avoids clouding the
issue for those that are already committed, and raises questions about the competitions
ability to perform for those that are still shoping).
>>>>>>>>>>>>>>>>
I said:
(Invsion -- Print media Blitz, Quick "snaps" on TV, Radio spots, and every "Banner Ad" they can put themseleves on - on the net, hell... including the "Games Pages" -- do you know "how many people" play computer games, and go to GAME WEBSITES?)... Anyway:
"Hey there folks, "Networks" -- the REAL future of the phenomena called the INTERNET. Wanna know who's all "show" --- well that's easy, Microsoft -> the enterprise "freezer". Wanna know who has the "GO!", and has it "NOW!", that's even EASIER --- well that's NOVELL ....
Wanna know more? Call us, write us, email us, hell we'll even come out and tell you up front and personal... NOVELL ... (add a jingle, and some babes, and well, you know ...) <G>"
You get the idea, no? <s>. Actually, the company that does their PR/ADV. should get the idea.
But then again, what do I know...
Oh Gerald, BTW, no ulcers <G>. Never had em', don't expect to get em'.
Death maybe, but no ulcers <GG>. Good luck you old "bounty hunter" you...<g>
Regards,
Joe...
PS: Adrian -- double check your tagline disclaimer (you're implicating your company mate <smile>
Disclaimer: My account, opinions and time. They do "not" reflect those of my employer. |
