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Technology Stocks : Applix is back in action

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From: JakeStraw1/22/2007 9:15:33 AM
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Applix Retains Top Positions Among BI Leaders in The OLAP Survey 6
biz.yahoo.com
Monday January 22, 9:05 am ET

WESTBOROUGH, Mass., Jan. 22 /PRNewswire-FirstCall/ -- Applix, Inc. (Nasdaq: APLX), a global leader in performance management applications, today announced that according to one of the industry's most comprehensive independent studies, The OLAP Survey 6 (http://www.survey.com/olap), Applix once again achieved highest ratings among the leading business intelligence vendors such as Cognos and Hyperion. The company took top spots in key categories such as goals achieved and fewest deterrents to wider deployment, and rated among the top three vendors in performance -- shown by The Survey to be increasingly important in the achievement of business benefits -- speed of deployment, and customer satisfaction.

"Those who discover Applix often prefer it, based on performance and ease of use," said Nigel Pendse, The Survey's author. "Furthermore, Applix's customers, as fanatically loyal as ever, continue to rate it one of the highest solutions for goals achieved and better business decisions."

The company placed in the top three in two important markers of customer satisfaction: customer loyalty and the Business Benefits Index (BBI), which measures numerous aspects of successful deployment. Applix also took the top honor for winning competitive product evaluations, besting a formidable list of companies including Cognos, Hyperion, SAP BW, and Microsoft AS.

"Vendors make claims, but The OLAP Survey provides facts," said Ben Plummer, vice president, worldwide marketing, Applix, Inc. "Year after year, Applix has consistently ranked at the top of the OLAP Survey in four critical areas: speed of response, ease of use, speed of implementation and customer satisfaction. These recurring indicators of our success prove that we build business performance management software that truly is agile and makes a significant difference to our customers."

The OLAP Survey provides a detailed quantitative analysis of why customers buy OLAP tools, what they use them for, and how successful they are. It is based on the analysis of the real-world experience of thousands of user sites around the world. As such, it is the largest, most thorough fact-based analysis of the growing OLAP market.
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