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Technology Stocks : Apple Inc.

AAPL 277.23

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3:59 PM EST

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To: X-Ray Man who wrote (5220)	9/30/1997 9:00:00 PM
From: Matt Peterson	of 213175

" don't think this was supposed to be a killer ad. If I am guessing correctly, this first ad is a teaser, very low key, showing images of past great people who "would" have been users of the machine. Plant that image, and plant the phrase. I suspect the future ads will be moving toward "case studies" of people today doing great things by "thinking differently" with their Apple computer" ----------- IMHO, the next Apple ad should feature "intersting" case studies, such as George Clinton or Henry Rollins. I can just see the Rollin's Apple ad: "Think differently, or else!" -Matt

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