SEEK.com.au -- Australia's Largest Job Site -- Selects Omniture to Optimize Their Business
biz.yahoo.com
Tuesday January 23, 12:17 pm ET
Omniture Provides Technology to Increase Effectiveness of Ad Campaigns and Enhance the Job Search Experience of SEEK Users
SYDNEY, AUSTRALIA--(MARKET WIRE)--Jan 23, 2007 -- Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that SEEK Ltd. (Australia:SEK.AX), the leading employment services site in Australia, has selected Omniture SiteCatalyst® to enhance and measure their online activity with the end goal of improving their site for job seekers. By leveraging the power of Omniture Web analytics, SEEK is able to gain critical insight into the effectiveness and reach of their advertising campaigns.
"Understanding how visitors arrive at our site and how they search for job opportunities is critical to increasing conversion and customer satisfaction," said Jason Lenga, corporate strategy director at SEEK. "Omniture not only provides us with the information we need to validate and optimize the performance of our site search capabilities, but also helps us to understand visitor acquisition, visitor activity and the effectiveness of our advertising strategies. Establishing a strong relationship with Omniture yields enormous potential for SEEK."
According to Lenga: "One of the most critical aspects behind executing SEEK's marketing initiatives is understanding the behavior of our audience -- which is a key capability of Omniture." Based on the analytics data generated from measuring the activity of the site, SEEK can segment visitors based on specific behaviors and then provide a more relevant and personalized experience.
Additionally, SEEK can determine which online marketing strategies are driving the most response by looking at visitor activity and pathing reports. With Omniture, SEEK can measure visitor registrations and associate that information with people who actually apply for a job -- representing the point at which SEEK proves the return on investment for their advertisers. Lenga says Omniture's solutions give SEEK the insight and ability to "tell a story" with the unique browser numbers that are meaningful to the strategic context of the business -- including validating the company's advertising investment.
"One of our primary objectives is to help our clients find the most efficient and productive ways to map marketing initiatives to the needs of their customers," said Gail Ennis, senior vice president of marketing at Omniture. "Leveraging Omniture Web analytics to optimize internal search strategies, as SEEK has done, is one of the many powerful ways to drive a convenient and easy online experience." |
