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Technology Stocks : SONS
SONS 7.830+2.8%Nov 28 4:00 PM EST

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From: John Hayman1/24/2007 8:39:26 AM
   of 1575
 
PR stuff.
John

Sonus Networks Delivers Local and Mobile Number Portability to Japanese Network Operators
Wednesday January 24, 8:30 am ET
Latest Release of IMS-Ready Trunking Solution Allows Consumers to Choose Their Favorite Japanese Operator

WESTFORD, Mass., Jan. 24 /PRNewswire-FirstCall/ -- Sonus Networks, Inc. (Nasdaq: SONS - News), a leading supplier of service provider Voice over IP (VoIP) infrastructure solutions, announced today that with the latest release of its award-winning IP Multimedia Subsystem (IMS)-ready core infrastructure solutions, the Sonus platform now supports the newly standardized method to provide both Local Number Portability (LNP) and Mobile Number Portability (MNP) services for Japanese network operators. Under recent regulation, LNP service with the new method will start by NTT and many other Japanese network operators from February 2007, which will enable Japanese consumers to select their preferred network provider, while keeping their existing phone number. With more than a 75% market share position in Japan, according to Synergy Research Group, Sonus allows operators to comply with this new regulation through a software upgrade.
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"LNP and MNP are critical to allowing consumers to choose their provider and to creating a healthy, competitive market for network operators. Sonus Networks is committed to helping operators in the region comply with the new legislation seamlessly and efficiently," said Hassan Ahmed, chairman and CEO, Sonus Networks. "The ability to change providers while retaining your existing phone number is an important driver for innovation, and consumers now have the flexibility to pick the type of service that's tailored to their specific needs."

Sonus Networks is the leading provider of next generation voice solutions in Japan. Many of Sonus' customers throughout the region are deploying the latest version of Sonus' core trunking solution in order to comply with the new regulation. With this software upgrade, Sonus' core trunking solution supports all methods of Japanese LNP and MNP with an onboard database and number translation features that are applicable to all carrier types.

"The promise of LNP and MNP is undeniable. Removing a major roadblock to switching providers gives operators an important weapon in the battle for consumer acquisition and retention. It gives them a better opportunity to actually sell their competitive differentiators," said Peter Jarich, Principal analyst for Wireless Infrastructure with Current Analysis. "By most accounts, Sonus has a dominant position in Japan. With Sonus' support of LNP and MNP, Japanese consumers are positioned to reap the benefits."
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