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Politics : Formerly About Advanced Micro Devices
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To: tejek who wrote (323028)1/25/2007 5:53:45 PM
From: combjelly  Read Replies (1) of 1574573
 
".......they execute the dreams of a Job and that's no small feat"

I think you will find that the engineers don't sit around and wait for people like Jobs to to gift them with their brilliant ideas. Many companies encourage their engineers to have a "Friday project". They are given fairly wide discretion on what they work on for these projects. The reason they do this is that a good engineer has a strong creative streak.

You are imbuing Jobs with more than he is due. He is probably the best marketing person alive. But I don't think he has all that much vision. Look at Next. While it was a great box in many ways, Jobs didn't have a good feel for the technology and the things he had the most influence on, like the optical drive, were the machines greatest weak points. What he does do well, and it is a rare talent, is he can get other people excited over the things that he is excited over. That is the reality distortion field that people talk about. It isn't that his vision of things is all that great, but he can certainly convince you that it is.

To his credit, post-Next, he is aware of his limitations. If you go behind the scenes, things like the iPhone got developed by someone, likely Jobs, deciding that they needed to do a phone. So it got turned over to the engineering staff, and they brainstormed a set of specifications. A fair amount of the technology was likely already being worked on. I can guarantee you that Apple has people who do nothing but dream up new and different ways to interact with devices. Several prototypes were developed and then each was evaluated using several criteria, including a "cool" factor. A couple winners were picked and then Jobs picked the one he liked.
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