Here is another Innovation that deserves a round of applause.
This guarantees further erosion in the movement away from OUTPUT Centric media, to the blogosphere and a system emerging whereby Content as a lifestyle, can be valued in real time by not only critics but be gratified; in the form of remuneration.
Its akin to EBAY; whereby Valuation of private property became the providence of the individual, across all categories; EBAY and other specialty auction sites restored a marketplace of Valuation to goods aligned to interest groups.
YouTube and other mediums of this sort are smart in offering this remuneration. As a Role Model for breakdown of hegemonic media, the remuneration business plan will emerge, and the Talent of so many will be Valued in the market place not by media control units force feeding ideology, but by users, determined to express Choice as customers.
In twenty years we'll look back on the emergence of Talent through this medium and be able to say by numeration, these people or companies broke through the exclusionary practice of Control Units to become who they are.....
YouTube to Share Revenue With Users
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Jan 27, 11:59 AM (ET)
By PAUL HAVEN
(AP) Co-Founder and CEO for YouTube, USA, Chad Hurley pauses before answering questions during a session...
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DAVOS, Switzerland (AP) - Chad Hurley, co-founder of YouTube, said Saturday that his wildly successful site will start sharing revenue with its millions of users.
Hurley said one of the major proposed innovations is a way to allow users to be paid for content. YouTube, which was sold to Google for $1.65 billion in November, has become an Internet phenomenon since it began to catch on in late 2005. Some 70 million videos are viewed on the site each day.
"We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users," Hurley said. "So in the coming months we are going to be opening that up."
Hurley, who at 30 is one of the youngest Internet multimillionaires, gave no details of how much users might receive, or what mechanism would be used.
In October 2005, Revver - which like YouTube offers video clips online - announced plans to attach advertising to user-submitted videos and give their creators a cut of the profits. Revver has said it would split the ad revenue evenly with content creators.
Hurley said that when YouTube started, he and the site's other co-founders - Steve Chen and Jawed Karim - felt revenue-sharing would build a community of users motivated by making money, rather than their love of videos.
But that as the site has grown, the three, who continue to run the company, have come to see financial remuneration as a way of improving content.
Hurley spoke on the last full day of the World Economic Forum, which brings together the world's political, social and business leaders for a five-day gathering on the problems facing the world.
apnews.myway.com |
