Former Armor All Founder and CEO to Launch Daytonabrands Marketing Efforts
Monday January 29, 9:23 am ET
LOS ANGELES and DAYTONA BEACH, Fla., Jan. 29 /PRNewswire-FirstCall/ -- Daytonabrands, Inc. (OTC: DYTB - News), a manufacturer and marketer of innovative automotive products, announced Legendary Entrepreneur and Marketing Guru, Alan Rypinski has developed a strategy for the company to increase sales and brand identity, which begins today.
"We have put together a well-defined plan of action to ensure Daytonabrands' unique products reach the masses, initially nationwide, then throughout the western hemisphere. Incorporated into this plan is to gain endorsements from the largest brands and names in the business. As we develop these relationships we will continue to advertise and market the products through a two-channel approach," noted Scott Harkness of Daytonabrands.
One approach will be directly to the consumers utilizing an exciting multimedia campaign, which may include advertising on various networks such as SPEED TV, SPIKE, and the NASCAR channel on SIRIUS Radio.
The second approach will be through traditional retail outlets. "Many of the 140 sales representatives who have worked for Alan will be working with us and we plan on utilizing their relationships to help bring the products to over 100,000 other retail outlets. Our vision is to be in as many locations as possible and to support our products through a multi-million dollar advertising campaign," continued Harkness.
About Daytonabrands, Inc.
Daytonabrands is a manufacturer and marketer of innovative automotive products, which are sold to but not limited to the following retailers: Ace Hardware, Costco, Savon, Albertsons, Walgreens, Checker, Kragen, Advance Auto, Schucks, Autozone, AJ Prindle, Access Garage Doors, Silvo, Pantograms, Herrington, Egg Shops, GarageToys.com, garagedepot.com, Garage Doors and More, Car Care, Logo Advantage, Marwest, Meban Tuire and Auto, Ford Lincoln, 9Dollar Ads, Olson Wholesale, Automotive Parts Network, B7L Distribution, Brandsmall, Harbor Freight, Electronic Express, Lillian Vernon, numerous websites, independent retailers and warehouse distributors. The company has reunited the "best in the industry" automotive marketing and sales "powerhouse team" comprised of former Armor All Corporation senior executives, including its founder, Alan Rypinski. For more information please review the company's website at: (www.daytonabrands.com).
Rascal@ILoveMarketStrategy.com |
