Microsoft Selects Omniture to Optimize the Zune Marketplace
biz.yahoo.com
Tuesday February 6, 8:00 am ET
Omniture Expands Microsoft Relationship to Include New Music and Entertainment Platform
OREM, UT--(MARKET WIRE)--Feb 6, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that Zune, Microsoft's recently announced music and entertainment platform, has selected Omniture to optimize visitor interactions for its Zune Marketplace. Omniture will provide actionable insight for the Microsoft-Zune team to continually enhance the quality of the customer experience as they interact with the online digital music store.
"The Zune Marketplace is designed to help consumers discover new music, uncover old favorites and make new connections," said Naveen Kachroo, Zune Lead Program Manager at Microsoft. "Omniture helps us understand what our customers care about, continually allowing us to improve the online experience and provide the best possible content and services."
With the information provided by Omniture solutions, Zune can continue to exceed customer expectations in the rapidly growing market of online media and entertainment. According to JupiterResearch, "Digital music is gaining a foothold and growing rapidly. Digital sales will replace the lost CD sales of the recent past, accounting for 16 percent of consumer music spending by 2010..." (US Music Forecast, 2006 to 2011).
"One of our core strategies has always been to work closely with our customers to understand and respond to their needs," said Josh James, CEO and co-founder, Omniture. "The expansion of our partnership with Microsoft into the digital media division is an example of this, and a direct result of the longstanding relationship our companies have had for more than five years." |
