XM Satellite Radio Holdings Inc. (XMSR) Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : XM Satellite Radio Holdings Inc. (XMSR)

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

From: Sirius_Rich	2/9/2007 5:33:39 PM
	Read Replies (1) of 3386

Heads Of Google's Radio Advertising Efforts Leave Company 5:02 PM EST February 9, 2007 By Shira Ovide and Riva Richmond Of DOW JONES NEWSWIRES NEW YORK -(Dow Jones)- The heads of the radio-advertising firm Google Inc. (GOOG) bought a year ago have left the company, as the Internet giant faces skepticism about its nascent efforts to sell ads on radio stations. Google confirmed the departures of Chad and Ryan Steelberg, brothers who led the radio-ad firm dMarc Broadcasting Inc. and sold it to Google last year for $102 million, plus the potential for $1.1 billion in performance-based payments tied to revenue and ad inventory targets. The dMarc acquisition is a key to Google's ambitions to extend its ad platform into newspapers, television and other media as it seeks to diversify away from Internet search. But Google has had limited success so far in translating its efficient and automated online-search methods to the $20 billion annual market for radio advertising. That fact may have contributed to the Steelbergs' departure. At the same time, dMarc's management turnover may embolden a radio industry that has been resistant to turning over control of advertising time on their stations to Google or other automated ad marketplaces. "It now seems possible that the management disruption at dMarc could slow the march toward online radio selling," Banc of America Securities radio analyst Jonathan Jacoby said in a research note Friday. After a lengthy integration period, Google began in early December a test of radio ads with a group of its keyword advertisers. So far, Google has signed on roughly 700 of the more than 12,000 U.S. radio stations to test dMarc's automated system of selling, scheduling and delivering ads - too few to be a major player in radio sales. DMarc also has been selling mostly remnant inventory, or low-priced ad spots sold at the last minute. Google said in an emailed statement that the company is committed to the audio business and is "happy with the progress to date." The company declined to discuss the circumstances of the Steelbergs' exit. .........more

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next