PacketVideo Unveils First Solution for Microsoft PlayReady, Microsoft's New Content Access Technology
PacketVideo Continues Emphasis on Quality User Experience
BARCELONA, Spain, BUSINESS WIRE -- PacketVideo demonstrated today for the first time its upcoming implementation of Microsoft PlayReady, Microsoft Corp.'s new content access technology that enables a broad range of innovative business models for digital entertainment.
PacketVideo, which partners with leading mobile operators to deliver high quality end-user multimedia experiences, has worked closely with Microsoft in the months leading up to the Microsoft PlayReady announcement to develop the demonstration that appears in both companies' booths here this week. PacketVideo is integrating Microsoft PlayReady technology into its industry-leading multimedia client framework, with the ability to support a number of multimedia services, including protected music downloads, video streaming, live TV, and ringtone and wallpaper downloads.
PacketVideo's embedded client supports virtually all mobile operating systems, meaning its implementation of Microsoft PlayReady is easily portable to a variety of platforms.
Content types supported include music, video, games, ringtones, and images, and format support includes AAC, AAC+, HE-AAC, h.264, WMA, and WMV. Microsoft PlayReady technology supports business models such as purchase, rental, pay-per-view, preview, subscription and super-distribution for many content types.
"This cooperative effort between PacketVideo and Microsoft will help our operator customers achieve more sophisticated digital entertainment offerings that will improve their subscribers' mobile media experience," said PacketVideo CEO James C. Brailean, Ph.D. "Microsoft PlayReady will have an immediate and positive impact on the mobile entertainment market."
"PacketVideo's emphasis on a high-quality user experience and its long history of successful implementation of Windows Media DRM made it the right choice to showcase Microsoft PlayReady here at 3GSM," said Chadd Knowlton, general manager, Consumer Media Technology Group at Microsoft. "Microsoft PlayReady is all about making sure that users have the flexibility to enjoy, share and manage the content that makes their mobile phone a centerpiece to their lifestyle."
PacketVideo's implementation of Microsoft PlayReady technology can be seen in the PacketVideo booth (Hall 1, Booth 1C09) or in the Microsoft booth (Hall 1, Booth 1D19).
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Cheers! TM |
