Omniture SearchCenter(TM) Generates Search Marketing Success Across Europe
biz.yahoo.com
Tuesday February 13, 4:00 am ET
Integrated Analytics and Bid Management Solution Adopted by Leading European Corporations and Search Marketing Agencies
LONDON--(MARKET WIRE)--Feb 13, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimisation software, today announced increased European adoption of Omniture SearchCenter(TM) -- the company's bid management solution that allows marketers to optimise keyword campaigns in real time. In just eight months after the SearchCenter European launch (SES London, May 2006), several leading corporations -- including ABN Amro, Biasco, CenterParcs, Ciao, GFI, i-to-i.com, Serenata Flowers, and Sports Nutrition -- as well as new media and search specialist agencies throughout the continent have signed with Omniture to optimise search engine marketing initiatives.
"We selected Omniture SearchCenter for its ability to improve the manageability and profitability of our SEM campaigns," said Peter Ahl, Managing Director, Serenata Flowers. "By seeing the actual revenue influenced by each keyword we can now really optimise our keyword bidding strategy."
"We've had an overwhelming response to the launch of SearchCenter at SES last year," says Neil Morgan, vice president of Marketing and Channels, Omniture EMEA. "Our customers love seeing the real business results their Search Marketing Campaigns are driving, and most significantly, search marketing agencies have found it invaluable in demonstrating the real results from their clients' Search campaigns and increasing the value that they deliver. Additionally it has enabled their account managers to handle more clients , ever-increasing keyword loads and more search engines simultaneously."
The agency community has successfully embraced Omniture SearchCenter, as four more leading new media and search specialist agency partners -- Digital Clarity, MediaCom, MediaContacts, and Ogilvy Neo Search -- selected Omniture SearchCenter to roll-out across their respective clients. These partners join a growing group of new media agencies using SearchCenter, including Bigmouthmedia, BLM Quantum, e-InBusiness, and Green Cathedral.
"We deliver SearchCenter to both agencies and their clients and have migrated many of our customers onto this new system," says Reggie James, Managing Director at Digital Clarity. "We're very impressed with it. It gives companies real visibility into how their search campaigns are performing and focus on the keywords that are the most profitable for them." |
