TheStreet.com Selects Omniture to Measure the Impact of Online Content in Real-Time
biz.yahoo.com
Tuesday February 13, 8:00 am ET
OREM, UT--(MARKET WIRE)--Feb 13, 2007 -- Omniture, Inc. (NasdaqGM:OMTR), a leading provider of online business optimization software, today announced that TheStreet.com, Inc. (NasdaqGM:TSCM), a leading provider of financial commentary, analysis, research, news and ratings, has selected Omniture to help measure visitor response to the Company's online content.
Prior to Omniture, TheStreet.com used a Web analytics platform that operated on a delay, making it difficult to react to visitor trends in a timely manner. With Web analytics data generated by Omniture, TheStreet.com can determine how major headlines resonate with their readers to identify their specific interests and make on-the-fly adjustments in real time, to enhance content delivery.
"We are committed to delivering up-to-date information to help our readers stay on top of what's happening in the world of business, finance and investing," said Kenn Gold, director of reporting and analysis at TheStreet.com. "As a news organization, having access to live online performance data is critical. Omniture's real-time solutions allow us to monitor the behavior of visitors to our site, tailor content to satisfy observed trends and therefore optimize the real estate on our home page by consistently delivering timely, pertinent content."
As TheStreet.com continues its relationship with Omniture, the Company will measure the impact of traffic to their free flagship site, www.thestreet.com, on subscriber acquisition. According to Gold, TheStreet.com needs to understand how multiple parts of its online business work together to drive a highly efficient Web site. For example, TheStreet.com will have insight into how to connect and optimize the advertising revenue and commerce portions of their Web site, while observing the influence of online marketing on visitor's consumption.
"Finding the best ways to consolidate and coordinate marketing initiatives -- like TheStreet.com is doing -- is critical to driving higher ROI from the online channel," said Josh James, CEO and co-founder of Omniture. "Omniture has developed a platform that not only meets companies' immediate needs, but also provides them with a flexible structure to build upon as their online strategy grows and evolves." |
